The commercial is saying it all about what kind of company Stokke aims to be and the
products they are making – children’s quality necessities like the famous Tripp Trapp
chair, the Xplory stroller and the sleepi bed. The slogan – Designed to be Close -
makes a lot of sense together with images from ultrasounds and short home-video
pieces of film of mothers and fathers with their much-loved babies. The newborn, the
sleeping infant, the first laughter and the delight of new experiences – it is all there in
less than 30 seconds. Time pass by so quickly…
Post-produced by Ole-Arild
Svendsen and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour
grading by Mathias Theissen. Sound design by Preben Grieg-Halvorsen.